Guides · Local Site Partner
Use this checklist on your phone, on your own painting company website. It takes about ten minutes. Each “no” is something that may be costing you quote requests.
The first screen (what people see before scrolling)
- The headline says you paint and where, for example “Interior and exterior painters in Burlington.”
- The phone number is tap-to-call. How to check.
- There’s a “Get a free quote” button without scrolling.
- The page loads quickly on mobile data.
- No giant slider or video pushes everything else off the screen.
Trust
- Real photos of your own work, ideally before-and-after.
- Your main services are listed: interior, exterior, cabinets, commercial, decks and fences, whatever you do.
- The towns or areas you serve are listed.
- Real reviews or testimonials, with names.
- Nothing looks neglected: no leftover template text, broken links or a copyright year from years ago.
- Your page title (the blue link text in Google) includes “painter” or “painting” and your city.
- Your Google Business Profile links to your website and shows the same phone number, name and hours. What to check.
- Your main services each have their own section, or better, their own page.
Behind the scenes
- Your quote form works, asks for a phone number, and the emails arrive in your inbox. What the form should ask.
- You can see how many people call or send the form each month. How to set that up.
How did you score?
- 13 to 15 yes: your site is in good shape. Focus on getting more reviews and visitors.
- 8 to 12 yes: you’re probably losing some calls you already earned. Start with the first-screen items.
- Under 8: visitors are likely leaving for a competitor. The first five items are the quickest wins.
Most of these are small changes to your existing site, not a new website. Why sites get visits but no calls.
Want me to check your site?
Send me your website. I’ll look at it on a phone and reply by email with what I’d fix and the price. No call needed, no obligation.